Real campaigns. Real results.

Every case study below is a campaign that was planned, executed and measured. No projections. No hypotheticals.

Client names are shared by sector in line with confidentiality agreements. Full details are available during a scoping conversation.

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3.2x increase in engagement

SectorFintech and Digital Payments
ObjectiveImprove user retention among lapsing user segments
ChannelsMeta, Google, Content Marketing, Creator Activations

The problem

    The brand was acquiring users effectively but struggling to retain them. Re-engagement campaigns underperformed because messaging failed to reflect actual user motivations and behavioural patterns.

What we did

    We aligned campaign messaging with real behavioural data, identifying that users responded more strongly to habit formation and social proof than product-led messaging. A new framework was deployed across performance and creator ecosystems simultaneously.

The result

  • 3.2x increase in campaign engagement
  • Measurable improvement in retention metrics
  • Creator content outperformed paid creative by 2.1x on cost per engagement

28% reduction in cost per lead

SectorEnterprise and B2B
ObjectiveReduce cost per lead and improve lead quality
ChannelsGoogle Ads, LinkedIn, landing page optimisation

The problem

    Significant media budget. High lead volume. But the sales team was not converting them because most leads were the wrong people. Cost per lead was high and rising.

What we did

    We simplified the campaign architecture from scratch. Tightened audience targeting. Refined keyword strategy. Rebuilt landing pages around qualified intent signals rather than broad traffic volume.

The result

  • 28% reduction in cost per lead
  • Significant improvement in lead to conversion rate
  • Same budget, substantially better outcomes

1.5M+ impressions from influencer campaign

SectorE-Commerce
ObjectiveDrive category awareness and conversion through creator content
ChannelsInstagram, YouTube, performance retargeting

The problem

    Previous influencer campaigns had generated views but not sales. Budget efficiency was poor. Attribution was unclear.

What we did

    We restructured creator selection criteria around purchase intent rather than follower count. Every brief included specific CTA requirements and tracking parameters. Creator content was amplified with paid media to warm audiences who had already engaged.

The result

  • 1.5M+ impressions across the campaign
  • 65K+ direct engagements
  • Measurable lift in conversions from creator audiences

On-time multi-channel launch, zero missed deadlines

SectorEnergy and Public Sector
ObjectiveIntegrated campaign across digital, ATL and on-ground channels
ChannelsDigital, ATL, BTL, on-ground activations

The problem

    Multiple agencies. Multiple teams. One brand and one launch date. No single point of execution ownership. Timelines at risk. Messaging drifting between channels.

What we did

    We acted as the central execution layer. One briefing process. One approval chain. Weekly cross-team reporting to a single shared dashboard. All vendors and partners coordinated through us.

The result

  • On-time delivery across all channels
  • Consistent brand messaging from digital to on-ground
  • Zero missed deadlines across a complex multi-vendor campaign

35% improvement in campaign engagement

SectorFood Delivery and Consumer Tech
ObjectiveDrive engagement and order volume through integrated strategy
ChannelsMeta, Instagram, creator content, retargeting

The problem

    High category competition. Organic and paid were running in silos. Content was not connected to conversion. Budget was being spread rather than concentrated.

What we did

    We built a connected content and performance system. Organic content informed paid creative. Creator posts were amplified with media spend. Retargeting audiences were built from every engagement touchpoint.

The result

  • 35% improvement in campaign engagement
  • Improved retargeting efficiency versus cold audience campaigns
  • Consistent brand voice across organic and paid

Qualified pipeline from B2B awareness campaign

SectorB2B and Professional Services
ObjectiveBuild awareness with enterprise decision-makers and generate pipeline
ChannelsLinkedIn, content marketing, email nurture

The problem

    Strong product but weak visibility among the right audience. Broad awareness spend with no clear path from view to conversation. Marketing and sales were misaligned on what a qualified lead looked like.

What we did

    We defined the ideal customer profile precisely with the sales team. Built a LinkedIn content and advertising strategy targeting those exact roles. Deployed a structured email nurture sequence to convert LinkedIn engagement into sales-ready conversations.

The result

  • Qualified pipeline from clearly defined ICP segments
  • LinkedIn content engagement above category benchmark
  • Sales and marketing aligned on lead definition for the first time