Frequently Asked Questions
The questions people usually ask on the first call, answered before we get there.
How big is the Ad7Media team?
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Ad7Media is led by Abhishek Kumar, a senior operator with nine years of campaign management experience. We work with a curated network of specialist freelancers across creative, media buying, content production and platform management. You get senior-led execution without agency overhead and without your work being handed to a junior team.
Who will actually be running my campaign?
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Abhishek. Not a team that reports to him. For every campaign Ad7Media takes on, the strategy, execution oversight and client communication is handled directly by the founder. That is a deliberate design decision and we protect it.
What size of budget do you work with?
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We work with brands at different stages, from focused project campaigns in the five to ten lakh range to multi-channel integrated campaigns with significantly larger budgets. We will tell you honestly during the scoping conversation whether your budget is realistic for your goals. If it is not, we will say that too.
Do you work with brands outside Delhi or outside India?
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Yes. We have managed international campaigns and work with brands across India and internationally. Our work is not location-dependent. Campaign management, strategy and reporting are all delivered remotely. For on-ground activations, we work with vetted local partners wherever you need them.
We have had bad experiences with agencies. How is this different?
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The most common complaints we hear are: the senior person sold the work but a junior delivered it, no one was accountable when things went wrong, and reports were full of data that hid what was really happening. The answer is the model itself. One accountable senior person, transparent reporting and a clear escalation path from day one. We would rather have this conversation upfront than make promises we cannot keep.
Can you handle influencer and performance marketing in the same campaign?
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Yes, and this is where integrated execution adds the most value. Creator content amplified by paid media, retargeting audiences built from influencer engagement, and messaging that connects across both channels. We have run this model for e-commerce, fintech and consumer app campaigns with strong results.
What does the engagement process look like from start to finish?
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First, an intro call of around thirty minutes to understand your challenge. Second, a scoping process where we review your brief and come back with a clear proposal. Third, a kick-off where we begin the Understand stage straight away. Fourth, delivery managed against the plan we built together. No surprises at any stage.
Do you offer brand strategy as a standalone service?
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Yes. If you need positioning and messaging work done before a campaign launches, we can scope that independently. Some clients engage us for strategy first and then move into execution. Others bring us in at the execution stage with existing brand guidelines already in place. Both work well.